Three Reasons You Should Be Blogging
As a virtual assistant who specializes in social media management & copywriting for photographers & creatives, I see firsthand how blogging is usually the first thing to be pushed to the back burner.
I don't recommend this approach (and not because blogs pay my mortgage). Business ebbs & flows, but posting consistently can work wonders for attracting ideal clients.
Here are three reasons you shouldn't be sidelining your blog:
1. Prove your credibility to potential clients
Blogs allow you to put your money where your mouth is. Prove to clients that you're not just blowing smoke by sharing your expertise and tips. A bonus to this is being able to instantly link your clients and colleagues to a blog instead of answering the same questions over and over again.
As a ghostwriter/copywriter, I often base blogs on FAQs. The posts have more information than a social media caption and you can link to other related posts. Bits & pieces of these same posts can then be repurposed in workflows as you begin to work with your inquiries.
Dozens of birds, one stone, y'know?
2. Boost your online presence
Make no mistake, there are a lot of factors that go into your Google rankings, but blogging consisently can certainly help! Using keywords that your ideal clients are searching for helps lead them right to your doorstep and it doesn't cost you any additional funds.
I like to explain it sort of as circle. Your blogs give you content to pull from for social media posts so that you're not constantly reinventing the wheel. At the same time, you can create pins on Pinterest that link back to your posts and generate even more traffic to your site. Pinterest, like Google, is its own search engine with millions of users daily. It's a widely untapped marketing tool that is-- you guessed it-- FREE! Add in a newsletter that shares the post with your subscribers and you've successfully checked off several online boxes. You can't lose!
3. Give your content a permanent home
We've all seen the horror stories of business profiles being compromised and turned into spam Bitcoin accounts. (And you probably have a few message requests from those same accounts sitting in your DMs as you read this). Even if social media goes down as it has in the past, your content has a permanent home on your website where it arguably matters most.
Not sure where to start? Are you out of time or ideas? That's where I come in!
Let's chat about your business needs over coffee (psstt... you can schedule that here.)